I was talking to a distributor this week; he reps browning, winchester, bushnell and some smaller brands. He says that bushnell licenses the Bausch & Lomb name to use on their top line scopes, the elite series. B&L has told Bushnell that they do not want their name used on any product used to kill things. Bushnell apparently will now sell the former B&L marked stuff under their name.